A strategy lab that helps time-strapped entrepreneurs discover their brands’ highest potential in the marketplace through the Relevance Methodology™.
Contact UsEntrepreneurs and leaders live for the opportunity to build meaningful brands, lead boundary-defying teams and assemble tribes that unite to make a real difference.
Early success or the breakneck speed of innovation can leave even the best spread thin. Internal teams can become siloed as the original vision becomes a memory. Effort and output can become too broad as market competition heats up. The ability to clearly see the potential for highest impact and deep relevance can get covered in a layer of fog all too quickly.
Whether you’re a startup in need of early culture setting, or a growing company in need of an upleveled brand narrative, the Brandscape Sprint™ was designed to burn off the fog and to deliver a strategy that surfaces key areas of focus for high impact, sustained growth and market differentiation.
We use the Relevance Methodology™ to unlock insights from three key realms: company identity, customer modeling and market competition. Through curated questions and collaborative workshops, we’ll look for the intersection of these realms to surface core ideas for highest potential impact.
An authentic identity is the pulse that fuels your brand. In this phase, your company will gain fresh clarity around your strengths, what you’re known for and what’s most credible about you, looking to leverage that raw energy for untapped potential.
Your business success hangs on whether customers choose you. In this phase you will find focus by understanding your best potential customer, what they desire and why they choose you.
Your business will become more relevant and profitable when you occupy a unique position in the marketplace. In this phase you will discover that empty whitespace, a clearing where you can become the only choice for your customers.
Book a one day strategy lab to develop a high impact plan to achieve your best potential in the marketplace.
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